Thursday, 25 February 2021

How recording labels are getting new artists.

 All recording labels are getting new artists by using Artist and Repertoire (A&R).

 It is a special department of any recording label, whose work is to find a new artist which is special in its own way, so it does not have to be a perfect singer or something like that. It can just simply have something interesting, distinguishing. It also works as a way the artist or label can talk to each other (label to an artist and the other way round). So, it is somebody who helps an artist to go from rags to riches, but it only happens when the artist steals the show.  



One of the most popular A&Rs is Michael Alago, who found Misfits, Metallica, White Zombies, and the others. He did it by visiting a lot of bars, pubs and by listening to music, talking to artists, getting to know them better, etc. At the moment, in our modern society, there are easier ways of finding new artists. 

Main music platforms, such as Spotify and Apple music bought out the big companies that study and analyze data (such as "sound charts" and "chart metrics") on the artists, new and not so new.

In order to know and understand, how does an A&R work I had to make up my own either band or a singer that has special features. I have decided to create a band with the name "Out of Hell"













































This is how I think the band should sound like:


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