What is a music campaign.

The campaign is essentially an organized series of actions that are made to achieve a certain goal/target. In the media, it is essentially all the things that are working nicely together in order to get towards the goal within the same area of media. 

Music campaign usually consists of 

1. finding a group/singer that you would like to do campaign for 
2. deciding what you should do in order to make it more famous and wanted by public
3. start to advertise it by all the ways possible, via  creating them a social media account
4. creating a website 
5. starting to merchendise band/singer 

Normally, some big artists tend to have a big team that does all the things that are related to its campaign. 

As an example of the music campaign I will use the latest campaign of the latest album of the "Imagine Dragons". 

Origins -- the latest album by Imagine Dragons, was released in the end of 2018. 

This album consists of 16 songs, where 5 of them were released as singles, in order to achieve two things 

1. to increase and gather the type around the new, upcoming album 
2. for the fans to have something new to listen, because if we take look at the discografy of the band we can see that there has not been that much of new songs and albums. 

Talking about actual promotion, the upcoming album was announced on the 3 October 2018 via social media. There were used not only band's accounts but also personal accounts of members of the band. On the next day the album was already put on pre-order. The album has three versions and for the each version there was created different front cover

The first one was the standard version with 12 songs on it

It has a simple design, because the album does not include any of extra songs or anything like that 

The second album was a digital deluxe version and it consisted of 15 songs and now the from cover has changed abain. This time it is minimalistic, and you can see all of the members of the band. 

The third and the last version of that album was a digital, international deluxe version that included 16 songs, the front cover has changed as well. 

The cover is more minimalistic but it also has more details drawn, it is darker and gives supporters more idea of what the album is going to be about.