Development of idea.

 Our idea has developed as time went by. After pitching our initial idea our teachers have told me to change the locations. After we have changed the concept of the music video we had to find the locations where we would film some parts of the music video, Neave from our group did the research and visited the places, which suited the song and the style we wanted to represent in the song. Fred from the group was doing the set designs ideas.  Florence from our group is doing the list of the things that members of the band could do in the set locations the Neave has chosen.

 In my group, I am in charge of the lighting on the set and I have to think 

The main point is that each member of our group is doing all the things listed above but there are people who are specifically in charge of one of the things.

Moving on to the targets for our Florence and I have to come up with ideas of what we would line band to do when they are in the rooms and in the locations on the streets. One of the ideas is for the band members to play-fight with each other, the other idea was to film each band member individually where they would show off in front of the camera, and show their attitude towards the music and maybe one people. That would also lead to showing some of the genre and the music conventions. Such as the fact that we want our band to appear rebel but not very to the audience. 

Final decision on the cast

 Today we have made our final decision with the cast members. In order to be sure that these are the right people for our music video, we have made the so-called test shoot to see whether they will look on the cameras good as they did during the auditions and also to be able to be sure about the final decision of the cast members for our future music video. 

Timeline.

 In order to be able to understand the layout of the music video and the way in which it will be filmed my group and I have produced the timeline. Before we had the last, final version of the timeline for the music video we have made a draft of the music video timeline each. 

Here are some drafts that each member of the group has done:

After making one version of the timeline each we met as a group and have created the final piece of the timeline of the music video, which we then will use in order to under what and when to film and how much of the footage for each of the scenes/sets we need. 

Set design ideas.

 In order to be able properly to understand the way in which the set in our music videos will look like.

To be able to see that better my production group  and I have created:

The plan from the bird's eye 

Set design ideas for each of the rooms/sets:

We have also made rough sketches of each of the locations:

Advanced lightning workshop.

It is important to know that the house lights(workers) it is important to tell people when you turn them off etc. Red headlight, however, are usually red, they are very bright. May bang but it is not very bad.

Every time you are in the studio you have to be in shoes (health and safety)





In order to diffuse the light, you put the tracing paper on the light. It makes the image softer(shadow softer). 



Fill light, however, is normally used on the other half(it is still the redhead) of the subject. The key light is the main red headlight.



Backlight — is going on the back of the subject, it is lighter and its type is called ‘Blind Light”. Three-point lighting is usually used for interviews, news, etc.

Beauty lighting:

• Blade runner lighting —  bringing ONLY blond lighting round and you get the most from the camera and the lens 



 The MATTE box is used to block out the light that you don’t need 

Flureten lights have the same purpose as any other, although the only difference and disadvantage is the fact that this type of light is not dimmable 



 

Kinoflow and photo flow is a technique of the lighting used for the 'beauty sgots\' and videos. I6t is also very useful for filming music videos. 

Edited casting video

 In order to be able to have people who are able to play their instruments and look nice on the camera, and be able to pull out the video on the good friendly video, we had to do the casting of those who would match the vibe of the song, the style of the music video and the set together.  In this video, there are people who I and my group think will be suitable for the roles of Drummer, base guitarist, guitarist, and lead singer. 

Audience profiling.

The main target audience for the band and for the music video will be an 18 to 21-year old audience. The people who are old enough to think about what they are listening to and also about the fact what is the main aim of the song(s) of the artist/band.  

Talking about the demographic segmentation and the Jicnars scale I believe that on the Jicnars scale our target audience will be on the level of C1/C2, it is mainly due to the fact that at the age of 18 to 12 people tend to have a full school education, but not everyone has a degree. However, people at that stage are capable enough of doing work, they are starting to earn some money. Talking specifically about the demographic segmentation the audience will mainly be male with some sort of degree status, they will mainly have a white ethnicity and provably will be from the middle/higher middle class with the traditional sexuality. 

 Continuing with the psychographic segmentation or the lifestyle segmentation as it is known it talks about the attitudes and lifestyle classifications of the audiences that will listen to the music.  Our target audience most likely will go in the mixture of rebels and believers VALS group. It is like that due to the fact that normally at that age people do not tend to do everything that they have been told, but by that age, people have a much clearer vision of their own lives, ideas.  Also at that age people start to believe in families, friends, love more because as people become older, they normally tend to change their values and perspectives o the world and on some controversial social topics. 

I believe that our target audience would like the new band, although some of the people would prefer more rock or more indie elements. I believe that that might happen largely because of the fact that our band will be an indie-rock band, and in the first song, there is a lot of mixture of these two genres. 

In order to be able to understand the audience, I have made a mood board that roughly reflects my target audience of the band and of the music video.