Audience profiling.

The main target audience for the band and for the music video will be an 18 to 21-year old audience. The people who are old enough to think about what they are listening to and also about the fact what is the main aim of the song(s) of the artist/band.  

Talking about the demographic segmentation and the Jicnars scale I believe that on the Jicnars scale our target audience will be on the level of C1/C2, it is mainly due to the fact that at the age of 18 to 12 people tend to have a full school education, but not everyone has a degree. However, people at that stage are capable enough of doing work, they are starting to earn some money. Talking specifically about the demographic segmentation the audience will mainly be male with some sort of degree status, they will mainly have a white ethnicity and provably will be from the middle/higher middle class with the traditional sexuality. 

 Continuing with the psychographic segmentation or the lifestyle segmentation as it is known it talks about the attitudes and lifestyle classifications of the audiences that will listen to the music.  Our target audience most likely will go in the mixture of rebels and believers VALS group. It is like that due to the fact that normally at that age people do not tend to do everything that they have been told, but by that age, people have a much clearer vision of their own lives, ideas.  Also at that age people start to believe in families, friends, love more because as people become older, they normally tend to change their values and perspectives o the world and on some controversial social topics. 

I believe that our target audience would like the new band, although some of the people would prefer more rock or more indie elements. I believe that that might happen largely because of the fact that our band will be an indie-rock band, and in the first song, there is a lot of mixture of these two genres. 

In order to be able to understand the audience, I have made a mood board that roughly reflects my target audience of the band and of the music video.