Social media within a campaign.

Nowadays social media is one of the best ways to promote anything, especially music campaigns for bands/artists. The most popular social media platforms for promotion such content on tik tok; Instagram; Facebook; Twitter; YouTube. All of the social media above apart from YouTube are the active ones, so most of the musicians can show their life and what is going on after or before the music videos and their life as a whole.  Because the band that we are making a campaign for is doing music in the Indie-rock genre they are most likely to use Instagram and Twitter accounts. It is like that because this genre is more serious than, pop genre for example, so these types of artists cannot show themselves dancing under the young babies' song. Because it will damage their star image, and they potentially might lose some of the followers and listeners.  

Social media is now one of the most common ways of marketing it is mainly due to the fact that it has a series of advantages, such as it is cheap and most importantly international; it is interactive; it also creates a personal connection with the artist for listeners/followers, and it creates prosumerism. Marketing also very nicely targets audiences directly it also constructs a tunnel/follower star image for the band/artist. Due to the facts above we have decided to create a social media for the band, as a part of the campaign. 

In order to link the band's work in social media, we will incorporate all of the life, behind the scenes, making of music videos, and all the other things.  Looking at most of the indie-rock bands' social media it is clear that most artists are trying to incorporate with their lives and the behind-the-scenes, also merchandising, if the band(artist) is big enough.