Making of album artwork part two.

 Today I was thinking about the logo of the band.

 I have started with just making shapes of instruments on the dark background then I have realized that the best idea would be to look at other indie-rock band logos. 

After the research, I came up with the idea of making a bull with flowers, as he will show aggressiveness and at the same time romantic vibes. 

Here is the final at this point version of the logo:

Making of album artwork part one.

 Today people from my group that are in charge of social media and I have come up with the album name and the band name. We have decided that the name of the band is going to be "The Sleeves" and the name of the album will be connected to the song "I know you know" and it will be called "We All Know". 

I have also drawn out the sketch of the album artwork, in order to be able to understand more clearly the concept and whether it will work, and how I will be able to create it.

Here are my ideas for the front and the back cover:

Inside left and inside right:

Behind the scenes.

 

Shoot day reflection.

 Before the shoot day, I met with my group in the studio, where we met with the set designer who told us what we have to do and set up before the shoot day. Due to having a simplistic set my group and I just had to put a black cloth on the wooden panels, so that on the shoot day we would be able to create a tunnel by using these panels. 

Overall my group and I covered about six wooden panels with a black cloth. We have also set up all of the instruments and set for the performance part of the music video, as that was filmed first. On the morning of the shoot day, I surprisingly was not stressed or worried about anything that is about to happen. It was mainly because I knew that our concept is not that complicated as other groups had and I was also sure in my production group that everything will go as smoothly as possible.  Before starting the actual shoot we had to be sure that all of the cast members were already in the costumes, we had to set up all the electronic things, such as cameras, an iPad that would make the playback play, monitor which displayed what was in the frame.

After doing that we had to figure out what lighting we want for what part of the song, while we were filming the performance part of the song.  I believe that we have managed to create the concept that we were talking about, that we were imagining.  I believe that even though we have not managed to do one of our sets on the shoot day and that we had to shoot it on the week following our shoot day we still managed to create a good teamwork atmosphere, and hopefully a good music promo. 

 Talking about different roles on set differed slightly from what we planned and divided before the shoot day. Initially, everyone was meant to be doing one specific role. But it turned out that we were pretty much doing little bits of different roles on set. The only thing that did stay as planned is the fact that throughout all the shoot days we had the same person who was a camera operator. I was and an art director and at times camera director and also in a way runner, who was doing a bit of that and a bit of that. I was one of a few people on set who were almost all the time busy either helping cast or helping to build/deconstruct something.  I was also constantly taking pictures, for both, my blog posts and also for behind scenes videos. 

I believe that personally, I have done well with trying to help everyone who was involved in the creation of our music video and also staying as energetic and positive as I could throughout the filming, even in the stressful moments of the shoot. One of the biggest examples of the stressful moment was when we could not start the filming until 10:30 am due to some issues related to lighting. Because we wanted di8fferent types of lighting on different phases of song and it was constantly having wrong timings of when the right light should come. This problem occurred due to the fact that we were programming these lights, and the programming did not end up successful enough, so we end up doing everything manually. So, in the end, Fred from my group was doing lighting for the rest of the shoot day. 

I believe that the most successful part of the shoot was when we all went to Guilford. All the cast members and the crew were very professional, and even though it was already pretty late in the evening and everyone was tired all the cast did what we wanted them to do and all of the crew members were also as energetic, as they were on the set at school. 

I believe that when we were filming the corridor part of the music video, we could have created a smoother corridor, and also maybe less wide, as it was on the shoot day. Due to the fact that the tunnel was not as narrow, as we wanted we could have an actual film that scenes without the building up the set, so it means that we could have spent more time on other things, such as filming the 'basement' part, which we had to film on Monday.

Talking about actors, I believe that they did an amazing job of staying as positive as they could, being as 'professional' as they could, meaning that there was not any part of the shoot where they would give up or something like that. I also liked the fact that they listened to and respected all of the members of the crew, not just one/two exact people but all of us. Some of the cast members were even, at some points helping me. 

The part of the shoot that I have enjoyed the most on the shoot day is setting up the set and equipment and also setting up the lights and how they will look at different parts of the song and 'beat'.

Talking about what I would like to see edited the most, it is probably the footage that we shot in Guilford. It will be interesting to see it due to many reasons, but mainly due to the fact that we took a lot of pictures rather than filmed footage, so it will be interesting to see how it will sink with the video and whether our idea will look how I imagined or no.

As a group, I believe we worked quite well, although at some parts I wish that we could work a little bit more as a group, rather than just as we are working on our own the whole time. In the future shoots, I would definitely like to bring any drinks in bottles so that I would be able to have drinks when I am needed to rather than only when I have the opportunity to do so; I would also improve the way I was incorporating with the cast because I believe I could have done it better than I did. 

Concept campaign group feedback.

 We have looked at each of the members of the group's album artwork. As well as giving some feedback to other members of group work I have also received feedback on my album artwork 

Album artwork feedback:

My album artwork appeared to be a little bit too dark for the genre and the music video. Although it at the same time had a good color scheme. It was also agreed on the fact that there has to be some more artwork done to it. The album artwork also appeared way too minimalistic and plain.  I have also got the spacing not quite right. My legal information and barcode had to be placed the other way around.  It also links to a music video. 

For the future creation of the album artwork, as a person who is in charge of the final album artwork, I have decided that I will take Fred's idea and include signatures of the band members on the back of the album. I would also take from Fred's idea of putting the sing list on the building, making it work together, rather than just simply inserting the name of the songs on the backside of the album.    

As well as looking at my digipack idea we had a look at other group members' digipack. I liked the idea that Fred has used pictures of cities and landscapes on his digipak.

Social media track feedback:

Killers (Twitter) -- pre-order links, band members birthdays,

 and Tame Iampla

Digipak idea for campaign

 I have designed my version of the digipak and how it should look like. I have done it in order to be able to show it to my group so that they would be able to say what is good about it and what is a band. And maybe we, as a group will decide on how our digipak should look like because I will not be the only one who is creating an idea for a digipak for our band's first, debut album.

Here are my ideas for:

Front cover:

Back cover:

Inside left:

Inside right:

Digipak research of my genre.

 Our band's artwork style is likely to include some images of the band or at least images of the lead singer, in order to establish who is in the band and who is the main one, or maybe in the band everyone is pretty much equal. That is one of the most important things to show on our genre's digipack (indie rock).  It is also important to show band members' faces on the first album because the audience might not know how they look like, and it is also one of the main selling points of the band and of the artwork (digipak). Looking at some popular indie rock bands' artwork it is clear that they are putting pictures of at least one of the members of the band. For example "Foo Fighters"

had pictures of all of the band members blended together, which shows that the band is pretty much equal, or in "Killers" album artwork there are all band members that you can clearly see. It is also noticeable that the Killers have the same fond throughout all of their album artwork, which essentially will make their listeners associate this fond with their band. 

Looking at most of the indie-rock bands' album artwork it is clear that the indie-rock bands follow the same pattern of creating the album artwork. Almost all of the bands include pictures of at least one band member, all of them also include the name of the band, album, and song list. 

The things that I would include in our band's album artwork are some of the continuities that will be in the video, some elements of social media, and the album artwork. That way it will be clear for the audience that this album is new or old, and that this album belongs to the exact band. I would also include if possible some pictures from the shoot day and maybe extra footage (e.g photoshoots of the band, 'live' pictures).